Apple enables Gore’s Current
An article in today’s USA TODAY talks about former Vice President Al Gore’s new cable TV station,
Current, which will feature viewer-produced videos and is aimed at the 18
to 34 demographic. One of the enabling technologies behind the new network is Apple’s video editing software.
Gore notes, ”The $100,000 television camera has become a $3,000 high-definition camera, and the $250,000 editing
console has become a $1,000 Apple computer program. . . . The five-person crew can be one young woman in her twenties
with something the size of a handbag.”
I like the way this flies in the face of the common misconception that Apple is too cost-prohibitive….
[via MacDailyNews]
Reader Comments (Page 1 of 1)
Laurie said 4:15PM on 6-16-2005
Gore's familiarity with twentysomthing year old women and their handbags is of grave concern to me.
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James Swetnam said 4:15PM on 6-16-2005
As for the cost-effectiveness, a PC-based video editing program would be even cheaper. Anything looks cheap compared to a quarter-million dollars.
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Chris K said 4:15PM on 6-16-2005
Yeah, this has nothing to do with Mac vs PC. It's DV and the rising power of home computers that makes this cost savings possible.
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Sean said 4:15PM on 6-16-2005
I love my powerbook, but as a cash-strapped friend showed, he only had about $600 for a new laptop- putting even a new ibook out of his reach. I think the cost issue for most refers to issues like this. You can buy dirt cheap PCs easy; you get what you pay for, true, but when you don't have a lot of cash, you take what you can get, unfortunately.
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arkowi said 4:15PM on 6-16-2005
yeah, but my dell was $2.00 dollars and it came with a monitor and a keyboard!!!! and microsoft works!
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DG said 10:49AM on 7-20-2005
Is Gore still on Apple's Board of Directors?
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Lola said 11:05AM on 8-03-2005
Actually, that was Clinton, Gore's boss. As for Gore's cable tv, pfffft. Just another platform for him to rant about how he should have been elected president. Lest stones be cast against me, I voted for Clinton twice, and for Gore. I now wish I could have taken these votes back.
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ASZero said 12:29PM on 10-18-2005
"As for the cost-effectiveness, a PC-based video editing program would be even cheaper."
As a television producer who has worked with many editing platforms, among them AVID, Final Cut Pro, and other lesser and, yes, PC-based alternatives, allow me to put forth the following--historically, you always got what you paid for. That is, until Final Cut came along. Now you actually get more. Given it's recently expanded functionality and HD-capability, it currently rivals AVID (the 6-figure posterboy of record) in terms of providing a comprehensive suite. It's not AS GOOD as AVID, and it's not BETTER than AVID. But it's up there, and for the cost, that is a phenomenal achievement.
And as far as those PC solutions go (AVID excluded) I've never had anything other than nightmare experiences. Video likes homogeny in hardware, and patchwork Winblows machines have big 3rd-party card integration problems. You buy a PC solution, and you might not pay that much, but you do end up PAYING. Get me?
Gore's not wrong about the impact FCP (specifically) has had on the industry. He just might be saying it for the wrong reasons.
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Terry said 5:39PM on 11-25-2005
In case people forgot, Gore is on Apple's Board of Directors. So he might have a little bit of bias.
http://www.apple.com/pr/bios/bod.html
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